Rodeo Queen Contest
The 27th Annual Jennifer Claire Moore Foundation Rodeo will be held July 31st through August 2nd. This year, our Queens Contest will be held July 15th and 17th!
History
Jennifer was a 16-year-old Foley High School student who took her own life. Frances, Jennifer’s mother, describes her as a firecracker who was full of energy, who loved to go and do. Jennifer loved her horses, and her rodeo family. She was an Alabama 4-H Pole Bending State Champion, and an accomplished barrel racer. For over 27 years, we have held an annual rodeo and Queen’s contest in Jennifer’s memory in Baldwin County.
Why Queens?
While the rodeo is to honor her memory, it is also the Foundation’s biggest fundraising event of the year. The Queen’s contest is held as a way to engage the young women in the local rodeo communities, and create involvement with our philanthropy. This contest brings women of all ages together in this sport, to uplift and support each other. The goal is to help grow, build, and teach upcoming generations what it looks like to support others, while still working hard to achieve a goal.
2024 Rodeo Queens

Rodeo Princess
Payton Patrick
9 · Cantonment, FL
Payton is in 3rd grade, and enjoys barrel racing. Her goals include going to the NFR (Nationals Final Rodeo), and becoming Ms. Rodeo Florida. She describes herself as a girly, competitive cowgirl!

Rodeo Jr. Queen
Isabella Brown
15 · Stapleton, AL
Isabella is a freshman who enjoys riding her horse, playing soccer, and going to the beach to learn about sea life. Her goals in life are to be a marine biologist, and a horse trainer. She describes herself as respectful, spunky, and adventurous.

Rodeo Queen
Kelli Ann Brown
26 · Elberta, AL
Kelli Ann works as an Enforcement Support Specialist at the Baldwin County’s Sheriff’s Office. She enjoys riding and boating. Her goal is to make a positive impact by influencing the importance of mental health and wellness. She describes herself as goofy, forgiving, and energetic.
Contest Details
The Rodeo Queen’s Contest is a two part process consisting of an interview and horsemanship. Contestants are divided into three categories based on age. Age groups are as follows:
- Princess - ages 5 to 12
- Jr. Queen - ages 13 to 18
- Queen - ages 19+
Contestants will be judged by 3 judges on interview, appearance, and horsemanship with their own horse. All scores will be totaled & averaged for a final result. There will be a Winner, 1st Runner-Up, and 2nd Runner-Up in each category.
Entry Fee = $60. Cost includes 4 tickets to the rodeo (a $72 value), which will be given to contestants at interviews along with their back numbers. Entry Fee is collected online at the time of Entry Form Submission. Entry Form deadline is July 7th at 5pm CST.
Interviews
Interviews will be held on July 15th, with group photos at 5:30pm and interviews to begin at 6pm, at 315 East Laurel Avenue in Foley.
All contestants will be contacted prior with the schedule for the evening. Contestants will participate in a 4-minute interview, and will be judged on:
- Eye contact
- Speech Ability & Response
- Poise & Personality
* Western attire required *
Horsemanship & Crowning
Horsemanship will be held on July 17th, at the Foley Horse Arena, located at 113 East Rosetta Avenue.
*In case of rain or inclement weather, Queens Horsemanship will be held at the Robertsdale Arena (behind the Baldwin County Coliseum).
- Contestants will be judged on ability to ride, control, and correct pattern.
- NO Leadlining. Contestant must be able to ride on their own.
* Western attire required *
Winners' Responsibilities
- Winning Queens will be required to attend all 3 Nights of the Rodeo (July 31-August 2).
- As a guest of Frances Holk Jones, you will be required to attend a lunch on Friday, August 1st, for the Foley Rotary Club. This luncheon focuses on the Jennifer Claire Moore Foundation, the Peer Helpers PLUS program, and the Rodeo. One parent or guardian may attend if needed.
- In addition to these events, Rodeo Queens will also be required to assist with one JCMF Event, and with the Rodeo Queens Contest in 2026.
- Always keep in mind that your actions and choices should reflect, “Be the Good, Show the Way, and Lend a Hand” — to uphold the mission and motto of the Jennifer Claire Moore Foundation, or you will be asked to step down.
You will receive a copy of your Entry Form once submitted. If you do not, contact leslie@jennifermoorefoundation.com.
Questions? Contact Julie Malgaglio at 251-269-2405