The Jennifer Claire Moore Foundation

The Foundation was named in honor and memory of Jennifer Claire Moore, a 16 year old high school student who lost her life to suicide in 1997. Jennifer’s family wanted to enable all young people to have access to assistance, understanding, and positive reinforcement when they needed it. They founded the Jennifer Claire Moore Foundation in the hope that something good could develop from the tragic circumstances of her passing.

The JCMF was Founded

1998

The JCMF was Founded

The Jennifer Claire Moore Foundation was established in 1998, with a mission to provide programs, services, and resources that support the social and emotional well-being of youth throughout Baldwin County communities.

Peer Helper Program

The Foundation’s first act was establishing two Peer Helper programs at Bayside Academy and Foley High School, both of which Jennifer attended.

These programs trained teens to identify the signs of depression and suicide in their peers, as well as how to support those individuals in getting professional assistance.

2009

Program Growth

Since the student and faculty responses to the program were so positive, the Foundation proceeded to learn more about how to improve, and add the program in other schools across Baldwin County, Alabama. By 2009, 17 schools in Baldwin County had Peer Helper programs.

2011

Enthusiastic Support from Schools

By 2011, the Peer Helpers program nearly doubled to 33 schools, due to the enthusiastic support of the public school superintendent.

Our First Peer Helper Jubilee

2014

Our First Peer Helper Jubilee

The Peer Helpers Jubilee is a two-day event, where Peer Helpers, Program Coordinators, and parents will come together to hear from inspirational and educational speakers, meet other students from across the county, and have FUN!

Current Day

Evolving with the Times

The Jennifer Claire Moore Foundation has expanded and enhanced the Peer Helpers programs to ensure it is current, relatable, and meets the student needs. In addition to suicide prevention, the program now focuses on a variety of other emotional, societal, and educational issues as well. 

The JCMF now serves almost every K-12 school in Baldwin County, and has added Youth Mental Health First Aid training to educate and empower adults throughout the area to better support today's youth.

A Little More About Jennifer and Her Family

  • Jennifer’s favorite color was purple, and you will see a little bit of purple in all of the Foundation’s materials.
  • Some of Jennifer’s happiest times are memorialized in the portrait with her horse, Ed. 
  • Jennifer’s mother, Frances Holk Moore Jones, is a Co-Founder and the Chairman of the Foundation.
Jennifer Claire Moore riding her horse
  • Grayson Moore, President of the Foundation, is Jennifer’s brother and only sibling.
  • In 2019, Allison Faircloth, Executive Director of JCMF, married Grayson and is now Allison Moore. This would have made Allison the sister-in-law to Jennifer.