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Youth Mental Health
First Aid Certification

Our mission is to provide programs, services, and resources across Baldwin County communities and schools that support the social and emotional well-being of our youth.

Our Story

The Jennifer Claire Moore Foundation is a non-profit organization named in honor and memory of Jennifer Claire Moore, a 16 year old high school student who lost her life to suicide in 1997. We provide assistance to the youth of Baldwin County, with the hope of enabling all young people to have access to help, understanding and positive reinforcement when they need it.

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Jennifer Claire Moore riding her horse

Youth Mental Health Matters First Aid Matters First Aid Matters

Youth Mental Health First Aid is an 8-hour certification course that teaches how to recognize and address warning signs of mental health problems in adolescents.

For the help they need,
when they need it.



Our Peer Helpers program is a comprehensive prevention and support program that partners with schools to promote the mental health of our youth, and teach them to advocate for one another.

Peer Helper making holiday cards
JCMF Peer Helpers posing by board

The Peer Helpers Program builds knowledge, resiliency, and coping skills in all students, and empowers them to be emotionally, socially, behaviorally, and academically successful for a lifetime.

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Spanish Fort Peer Helpers during drug week

Foundation Partners

The Foundation is honored by strong community support through event sponsorships, gifts, grants, donations, and service.  Our sincere thanks to the supporters who make the Peer Helper program possible!  You can help make a difference by donating to the Foundation.

Tap on one of our partners listed below to read more.

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The Alabama State Department of Education recognizes the value and benefits of Peer Helpers training and the need for peer support. Therefore, Peer Helpers may be offered in elementary, middle, and high schools as an accredited, elective course.

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Baldwin County Public Schools strive to develop well-rounded students, including educating students with prevention and coping strategies, as well as empowering youth to support one another through daily experiences and pivotal life events.

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Jennifer Moore attended Bayside through May 1997. With the support of the Foundation, Bayside Academy and Foley High School implemented the first Peer Helpers Programs in Baldwin County, and continues to do so today.

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Christ the King Catholic School was the 2nd elementary, Catholic school to utilize the Peer Helpers program.

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Gulf Shores City Schools continue to have Peer Helpers in all three schools, as they have recently transitioned from the county public school system to a city public school system.

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Saint Benedict Catholic School was the first elementary, Catholic school to partner with the Foundation.

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Snook Christian has two Peer Helper Programs: one comprising of elementary students, and the other of high school students.

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St. Michael Catholic High School launched their Peer Helpers program as soon as the school doors opened in 2016.

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The Jennifer Claire Moore Foundation is proud to be a member agency of the United Way of Baldwin County, and greatly appreciates the funding support in which we receive.

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WKRG News 5 has been an in-kind supporter of the Foundation since 2014, providing TV spots and Rodeo commercials to allow us to reach those along the Alabama Gulf Coast.

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Since 1998, The Jennifer Claire Moore Foundation has been dedicated to supporting the mental health and coping skills of youth in Baldwin County, AL.

If you, or someone you know is struggling and you don't know where to find help, take a look at our resources page for useful information, contacts, and conversation starters.

View Resources