The Foundation’s primary fundraiser is the Annual Professional Rodeo, an award-winning Professional Cowboy Association event. This event attracts thousands of fans who cheer on professional cowboys and cowgirls from across the South. All proceeds from the 2018 Rodeo benefit local Peer Helper Programs in schools across Baldwin County.

Dates: August 2 – 4, 2018

Location: Foley Horse Arena | 113 East Rosetta Ave

Gates Open at 5:30pm – Rodeo Action at 8:00pm 

Ticket Prices

$35 Reserved Seating (includes seat cushion)
$15 Adults
$8 Children 3 – 12
2 and under FREE

 “Hometown Heroes” on Thursday night, a tribute to military and emergency services personnel – please show an id and entry will be free.

6:00pm Kids Zone Activities included with Rodeo Admission
Kids Zone activities include face painting, tattoos, bouncy house, inflatable obstacle course and games!

Horseback Rides Thursday & Friday compliments of Oak Hollow Farms from 7:00 – 7:45pm

Tickets are sold in advance at the Jennifer Claire Moore Foundation at 819 North McKenzie Street in Foley, Summerdale Western Store on Highway 59 in Summerdale, Circle V Saddlery in Robertsdale, and Frances Holk-Jones State Farm Insurance at 315 E. Laurel Avenue in Foley. Tickets will also be available each night at the gate of the Rodeo.

2018 Peer Helper Partner & Rodeo Sponsorship

With your contribution, the Foundation will be able to provide multiple Peer Helper and Coordinator trainings, host the National Conference and present the Peer Helper Jubilee. Furthermore, programs will be equipped in each school with the Peer Helper Portal and direct funds for activity supplies and resources.

From classroom to classroom and generation to generation, we are creating a culture of respect and support. Thank you in advance for your financial assistance and partnership with the Jennifer Claire Moore Foundation’s mission to help our youth cope with day-to-day life issues and excel into adulthood. With over 1,300 Peer Helpers in Baldwin County serving as tutors, mentors or confidants, you are doing more than support a program; you are helping to change lives!

Sponsor by mail:
Jennifer Claire Moore Foundation
P.O. Drawer 610
Foley, AL 36536

If you would like more information on the 21st Annual Professional Rodeo Contact:

Frances Holk-Jones, 251-975-8877 | Allison Faircloth, Jennifer Claire Moore Foundation, 251-971-3633 |


Download Rodeo Sponsorship Levels

Partner Agency of:

NEW!!! Reserved Seating Ticket Pre-Sale!!


Reserved seating tickets are first come, first serve and will include a seat cushion.

1. Payment – *Please contact the JCMF for reserved seating* (251) 971-3633 or by email at

2. Receiving Reserved Seating ticket

Horse Arena Bleachers

After payment is received the Jennifer Claire Moore Foundation will mail your reserved seating ticket to the address provided.

Volunteer Opportunities

The Jennifer Claire Moore Foundation is seeking volunteers for our 21st Annual Professional Rodeo. From the entry gate, event parking, kid’s area to concession stand – there are many volunteer opportunities for the 2018 Rodeo!

Your support is greatly appreciated in helping the Foundation reach its mission of providing youth with the knowledge, resources, and confidence to successfully navigate the pressures of day-to-day life issues and excel into adulthood through the Peer Helper Programs throughout Baldwin County schools.

Click for Pre-Rodeo Volunteer Opportunities

Click for Day of Event Volunteer Opportunities

Calendar of Events

2018 Rodeo Princess/Queen Interviews & Contest 

  • Interviews are on Tuesday, July 24th– 6:00 pm at Frances Holk-Jones State Farm Agency, 315 E. Laurel Avenue (Hwy 98) in Foley.
  • The Horsemanship AND Crowning event will be Thursday, July 26th– 6:30 pm at Foley Horse Arena on Hwy 59 (weather permitting). The rain out date will be Monday, July 31st (same times). The winners will be required to make appearances at each rodeo performance and other pre-rodeo events (no horse required for rodeo). Full Western Attire required at all times.
  • Ellen Corte Photography will be available for individual (w/horse) and group photos before the horsemanship: Individual pictures at 4:30 pm and Group pictures at 6:00 pm. During this time, you will vote for Miss Congeniality. Good Luck to each of you!
  • The contestants will be judged on appearance, horsemanship (with your own horse) and will be interviewed by 3 judges. All scores will be totaled & averaged for final results. Each contestant will be asked to sell 4 adult rodeo tickets at $12 each, available for pick up at Summerdale Western Store. You will receive 2 additional tickets at no charge. Applications must be turned in at Summerdale Western Store by Friday, July 14th at 5pm, along with ticket money. On these dates, you may pick up horsemanship patterns and tickets.

2018 JCMF Rodeo Queen Application – PDF

2018 JCMF Memorial Benefit Barrel Race presented by Nova Racing Productions

Saturday, August 4, 2018 | Foley Horse Arena

$500 Added Money

Exhibitions 8:00am | Barrel Race 10:00am

4D | $30 Entry Fee

BBR Approval Pending

Contact Vicki Nordan for details (251) 979-3370 or by email