The Foundation’s primary fundraiser is the Annual Professional Rodeo, an award-winning Professional Cowboy Association event. The 20th Annual Professional Rodeo will be held August 3-5, 2017 at the Foley Horse Arena rain or shine. This event attracts thousands of fans who cheer on professional cowboys and cowgirls from across the South. All proceeds from the 2017 rodeo benefit local Peer Helper Programs in schools across Baldwin County.

Volunteer Opportunities

The Jennifer Claire Moore Foundation is seeking volunteers for our 21st Annual Professional Rodeo. From the entry gate, event parking, kid’s area to concession stand – there are many volunteer opportunities for the 2018 Rodeo! The Rodeo will be here before we know it on August 2nd, 3rd and 4th at the Foley Horse Arena.

Your support is greatly appreciated in helping the Foundation reach its mission of providing youth with the knowledge, resources, and confidence to successfully navigate the pressures of day-to-day life issues and excel into adulthood through the Peer Helper Programs throughout Baldwin County schools.

Check back for Volunteer Opportunities!

2018 Rodeo Info

Dates: August 2 – 4, 2018

Location: Foley Horse Arena | 113 East Rosetta Ave

Gates Open at 6:00pm – Rodeo Action at 8:00pm 

Ticket Prices

$35 Reserved Seating (includes seat cushion) | $12 Adult | $6 Children 4 – 12 | 3 and under FREE

6:00pm FREE Kids Zone Activities
Kids Zone activities include face painting, tattoos, bouncy house, inflatable obstacle course and games!

Horseback Rides Thursday & Friday compliments of Oak Hollow Farms from 7:00 – 7:45pm 

NEW!!! Reserved Seating Ticket Pre-Sale!!


Reserved seating tickets are first come, first serve and will include a seat cushion.

1. Payment – *Please contact the JCMF for reserved seating* (251) 971-3633 or by email at

2. Receiving Reserved Seating ticket

Horse Arena Bleachers

After payment is received the Jennifer Claire Moore Foundation will mail your reserved seating ticket to the address provided.

2018 Peer Helper Partner & Rodeo Sponsorship

Community Investor,

The Jennifer Claire Moore Foundation asks for your continued support as an annual partner in funding our Peer Helper Programs for the 2018-2019 school year. Your sponsorship allows the Peer Helper Program to continue to grow within our local schools and continue to be an investment in the lives of our youth.

With your contribution, the Foundation will be able to provide multiple Peer Helper & Coordinator trainings, host the National Peer Peer Program Conference and Peer Helper Jubilee, and provide program activity supplies and resources. Since our inception in 1998 and because of the loyal support of community investors like you, the Jennifer Claire Moore Foundation has been able to annually train and support 50 Peer Helper Programs with more than 1,200 students in schools across Baldwin County.

From classroom to classroom and generation to generation, we are creating a culture of Peer Helping. Once a student is trained, they are always a Peer Helper. Thank you in advance for your nancial assistance and partnership with the Jennifer Claire Moore Foundation’s mission to help our youth cope with day-to-day life issues and excel into adulthood. Together we will make a difference in the lives of our youth!

Contact the Jennifer Claire Moore Foundation for sponsorship opportunities

Sponsor by mail:
Jennifer Claire Moore Foundation
P.O. Drawer 610
Foley, AL 36536

If you would like more information on the 21st Annual Professional Rodeo Contact:

Frances Holk-Jones, 251-975-8877 | Allison Faircloth, Jennifer Claire Moore Foundation, 251-971-3633 |


Price List Coming Soon. . .

Rodeo Merchandise

Rodeo t-shirt Men Women & Youth sizes:$10

Huggers: $1 

Seat Cushions: $6

Calendar of Events

2017 Rodeo Princess / Queen Interviews & Contest 

  • Interviews are on Monday, July 25th– 6:00 pm at Frances Holk-Jones State Farm Agency, 315 E. Laurel Avenue (Hwy 98) in Foley.
  • The Horsemanship AND Crowning event will be Thursday, July 27th– 6:30 pm at Foley Horse Arena on Hwy 59 (weather permitting). The rain out date will be Monday, July 31st (same times). The winners will be required to make appearances at each rodeo performance and other pre-rodeo events (no horse required for rodeo). Full Western Attire required at all times.
  • Erin with Anderton Photography will be available for individual (w/horse) and group photos before the horsemanship: Individual pictures at 4:30 pm and Group pictures at 6:00 pm. During this time, you will vote for Miss Congeniality. Good Luck to each of you!
  • The contestants will be judged on appearance, horsemanship (with your own horse) and will be interviewed by 3 judges. All scores will be totaled & averaged for final results. Each contestant will be asked to sell 4 adult rodeo tickets at $12 each, available for pick up at Summerdale Western Store. You will receive 2 additional tickets at no charge. Applications must be turned in at Summerdale Western Store by Friday, July 14th at 5pm, along with ticket money. On these dates, you may pick up horsemanship patterns and tickets.

2017 JCMF Rodeo Queen Application

2017 Rodeo Week Benefit Barrel Race presented by Nova Racing Productions

Tuesday, August 1, 2017

$200 Added Money

Foley Horse Arena | 113 East Rosetta Ave

Contact Vicki Nordan for details (251) 979-3370 or by email

2017 JCMF Memorial Benefit Barrel Race presented by Nova Racing Productions

Saturday, August 5, 2017 | Foley Horse Arena

$500 Added Money

Exhibitions 8:00am | Barrel Race 10:00am

4D | $30 Entry Fee

BBR Approval Pending

Contact Vicki Nordan for details (251) 979-3370 or by email